Brand identity
EUROCONTROL has become a recognisable brand in aviation, both in Europe and worldwide.
Introduction
This page provides an overview of EUROCONTROL’s visual identity focussing one its key graphic elements: the logo, the typeface and colours.
Logo
The logo is the primary identification of EUROCONTROL. It should feature on all EUROCONTROL's communications and products. Please consult our Terms and Conditions before using the logo.
The logo refers to a stylised European E which underlines our work in a European context; the upwards arrow – an advanced aircraft, runway section, aircraft wing – symbolises our technical expertise in aviation.
Logos CMYK
Use for print and promotional materials.
Logos RGB
Use for online and screens.
The logo works best on a white background and should preferably be used in colour.
The logo with white typeface can only be used on promotional gadgets, when it’s on a dark background.
A black version is recommended for any other application when colours can't be reproduced.
Colours
The colours of the EUROCONTROL logo form the foundation of our brand personality.
Consistent use of our brand colours increases our brand recognition. When communicating through any medium - physical or digital - use only the approved colours. When the specified colour values cannot be used, strive for the best match possible.
Prussian blue
- RGB: 0,51,102
- CMYK: 100,50,0,60
- HEX: #003366
Blue de france
- RGB: 41,144,234
- CMYK: 82,38,0,8
- HEX: #2990EA
Fonts
Consistent use of typography will help build a recognisable identity for EUROCONTROL.
A sans-serif typeface - Roboto - has been chosen to represent us. Roboto is a free web font commissioned by Google and optimised for web and mobile interfaces. When our official font is not available or cannot be used, the best alternatives are Arial and Helvetica.
Use
To ensure consistent representation of our brand identity, please adhere to the guidelines.