Brand identity
EUROCONTROL has become a recognisable brand in aviation, both in Europe and worldwide.
Introduction
This page provides an overview of EUROCONTROL’s visual identity focussing one its key graphic elements: the logo, the typeface and colours.
Logo
The logo is the primary identification of EUROCONTROL. It should feature on all EUROCONTROL's communications and products. Please consult our Terms and Conditions before using the logo.
The logo refers to a stylised European E which underlines our work in a European context; the upwards arrow – an advanced aircraft, runway section, aircraft wing – symbolises our technical expertise in aviation.
Logos CMYK
Use for print and promotional materials.
Logos RGB
Use for online and screens.
Placement of logo
The logo works best on a white background and should be used in colour, whenever possible. Additionally, a one-pixel square with rounded corners using a light grey border colour, can be set around the logo.
On white backgrounds the slogan should be the primary blue colour and with uppercase font setting. We suggest always using the rounded corners square around the logo in combination with the slogan.
For dark backgrounds always use the rounded corner square with a white background and the slogan in white.
These variations can be downloaded as svg and png.
The logo works best on a white background and should preferably be used in colour.
The logo with white typeface can only be used on promotional gadgets, when it’s on a dark background.
A black version is recommended for any other application when colours can't be reproduced.
Colours
The colours of the EUROCONTROL logo form the foundation of our brand personality.
Consistent use of our brand colours increases our brand recognition. When communicating through any medium - physical or digital - use only the approved colours. When the specified colour values cannot be used, strive for the best match possible.
- RGB: 0,51,102
- CMYK: 100,50,0,60
- HEX: #003366
- RGB: 41,144,234
- CMYK: 82,38,0,8
- HEX: #2990EA
Fonts
Consistent use of typography will help build a recognisable identity for EUROCONTROL.
A sans-serif typeface - EXO - has been chosen to represent us. EXO is a free web font commissioned by Google and optimised for web and mobile interfaces. When our official font is not available or cannot be used, the best alternatives are Arial and Helvetica.
Guidelines
To ensure consistent representation of our brand identity, please adhere to the guidelines.
